Published on occasion of Nieves Library
at Ooga Booga in Los Angeles
March 7th – April 3rd, 2008

Geoff McFetridge is an artist and designer based in Los Angeles California. Born in Canada, McFetridge was schooled at the Alberta College of Art and the California Institute of the Arts. 

McFetridge creates graphic images in fine lines and bold colors, playing with repetition, perspective, and simplicity. Examining the fundamental elements of the visual language, the work offers the viewer an opportunity to play with a puzzle for a moment, a puzzle that doesn’t have one simple answer. Often imitated—but never equaled—McFetridge has created unique imagery in both his personal and commercial work and commissions, which is detailed and abstract at the same time. Full of hands, teeth, objects, shapes, animals, and heads, McFetridge won public acclaim when he was still a student winning awards from the Art Directors Club and International Design Magazine for his thesis project Chinatown.

Instinctively ignoring creative boundaries McFetridge is a truly multidisciplinary artist working across a broad scope from poetry to animation, graphics to 3D work, textile and wallpaper to paintings.